The Content Framework That Powers Product Pages, Landing Pages & More

About this talk

Chris Lema has been building and marketing SaaS products since before they were called SaaS products. Today he's working on turning the most widely used eCommerce platform (WooCommerce) into a SaaS.

Nexcess, a Liquid Web company, is a hosting provider focused on the creators who build and power the internet. The first company to create a Managed WooCommerce hosting product, they're not focused on SaaS-ifying it.

I introduce my bridge framework for shaping the stories you tell for your product. The takeaways include:

1. No one feels like they need a bridge until they're facing a river.
2. It's a lot easier to sell the bridge when people have tried to get over the river.
3. It's better to spend more time on the river and roadblocks than on the bridge.