Marketing Prior to Product Launch

A talk by Rand Fishkin
CEO, SparkToro

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Author: Lost and Founder (out now!), Founder of SparkToro (prev Moz)

SparkToro was founded with the goal of creating a new way for marketers, PR folks, entrepreneurs, and product builders to get audience intelligence without the need for expensive, time-consuming, inaccurate surveys.

Rand will talk about their growth with SparkToro the past ~9 months and their marketing work prior to launch.

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