Identifying your Ideal Customer Profile & building a lead scoring model to Crush Churn
A Talk by Andrew Michael
Show Host & CEO,
Churn FM & Avrio
About this talk
Show host of Churn.FM and Founder of Avrio.com. Andrew has a core focus on customer retention and a passion for problem-solving.
Avrio is where your team connects the dots together. A seamless experience built directly into your workflow where you can capture insights, provide context, and promote the findings of your collective research. Churn Fm is the podcast for subscription economy pro's to learn how the world's fastest growing companies are tackling churn and increasing retention. Avrio
Key Session Takeaways:
It will be a run-through of the process I have done with several startups to date including Hotjar on how to identify your ICP and build a scoring model on top of itit.
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