Étienne Garbugli is the author of The SaaS Email Marketing Playbook, Lean B2B, and Solving Product. Through his books, keynotes, workshops, and advisory, Étienne shows teams & executives how to leverage customer insights to build and grow businesses.
Three Key Session Takeaways: 1) A framework for evaluating SaaS and/or Freemium Customer Lifetime Value 2) A structure for experimenting and pro-actively growing CLV 3) Automation ideas and strategies they can start implementing in days, not months.
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