How to structure your SaaS data to make the most of the data platform you use

About this talk

For the last few years, Mike has been helping User.com clients around the world to implement and use marketing automation technologies successfully. Thanks to his unique set of skills, he has helped empower numerous online businesses - from SaaS companies, e-commerce businesses, along with entire B2B sectors, to grow smartly and effectively.

User.com is a single platform providing its clients with intuitive tools for automation of marketing, sales and customer support activities. It integrates user tracking, all communication channels (email campaigns, WebPush, MobilePush, In-app messages, SMS, call center, live chat, chatbot), CRM as well as user-friendly analytics & reporting tools in one place.

Three Key Session Takeaways:

1. Different data types – how to group data to be able to track and analyze user behavior in your data platform (CRM, Marketing Automation, CDP etc.) and Google Analytics in a correct way
2. Why having a defined data naming convention is important and how to create the right one for a SaaS business
3. Building a single source of truth about users – top data enrichment possibilities for SaaS