A talk by Mike Korba
Co-founder & CCO,
User.com
Categories covered by this talk
Mike is giving away the following
1 of 3 User.com Packages (50% down for the first 3 months of User.com subscription + 10h FREE Premium Assistance)
To be in with a chance to win this, simply register for their talk by clicking the button at the top of this page
About this talk
For the last few years, Mike has been helping User.com clients around the world to implement and use marketing automation technologies successfully. Thanks to his unique set of skills, he has helped empower numerous online businesses - from SaaS companies, e-commerce businesses, along with entire B2B sectors, to grow smartly and effectively.
User.com is a single platform providing its clients with intuitive tools for automation of marketing, sales and customer support activities. It integrates user tracking, all communication channels (email campaigns, WebPush, MobilePush, In-app messages, SMS, call center, live chat, chatbot), CRM as well as user-friendly analytics & reporting tools in one place.
Three Key Session Takeaways:
- Different data types – how to group data to be able to track and analyze user behavior in your data platform (CRM, Marketing Automation, CDP etc.) and Google Analytics in a correct way
- Why having a defined data naming convention is important and how to create the right one for a SaaS business
- Building a single source of truth about users – top data enrichment possibilities for SaaS
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