How to structure your SaaS data to make the most of the data platform you use

A Talk by Mike Korba
Co-founder & CCO,

Register to watch this content

By submitting you agree to the Terms & Privacy Policy
Watch this content now

About this talk

For the last few years, Mike has been helping clients around the world to implement and use marketing automation technologies successfully. Thanks to his unique set of skills, he has helped empower numerous online businesses - from SaaS companies, e-commerce businesses, along with entire B2B sectors, to grow smartly and effectively. is a single platform providing its clients with intuitive tools for automation of marketing, sales and customer support activities. It integrates user tracking, all communication channels (email campaigns, WebPush, MobilePush, In-app messages, SMS, call center, live chat, chatbot), CRM as well as user-friendly analytics & reporting tools in one place.

Three Key Session Takeaways:

  1. Different data types – how to group data to be able to track and analyze user behavior in your data platform (CRM, Marketing Automation, CDP etc.) and Google Analytics in a correct way
  2. Why having a defined data naming convention is important and how to create the right one for a SaaS business
  3. Building a single source of truth about users – top data enrichment possibilities for SaaS

Categories covered by this talk

Mike {} is giving away the following

1 of 3 Packages (50% down for the first 3 months of subscription + 10h FREE Premium Assistance)

Offered by Mike Korba
Co-founder & CCO,

To be in with a chance to win this, simply register for their Talk by clicking the button at the top of this page

Learn from amazing companies like these

Proudly supported by

Want to sponsor this event? Contact Us.

Loading content...

Loading content...