How to Sell Your Point of View

A Talk by April Dunford
CEO, Ambient Strategy

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About this talk

April Dunford spent 25 years as a marketing executive across a series of successful startups. Today April is a globally recognized Positioning expert and the author of the best-selling book, Obviously Awesome.

Ambient Strategy works with fast-growing technology companies that want to perfect their positioning to streamline marketing and sales.

Our markets are insanely crowded and customers are overwhelmed with choices. We can help customers make choices by helping them understand the entire market and how different categories of solutions approach the problem they are trying to solve. In this session you will learn:

1) How to determine your product's differentiated value and best-fit customers, 2) How to contrast your approach with other alternatives in your market and 3) How to craft a "Point of View Pitch" that helps your best-fit customers, confidently make purchase decisions (and win you more business).

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