A Talk by Garrett Mehrguth
CEO & Co-founder,
Directive
About this talk
Garrett Mehrguth is the co-founder and CEO of Directive, a leading performance marketing agency for B2B SaaS, headquartered in Irvine, California. As a thought leader in the B2B SaaS marketing space, Garrett has a passion for educating SaaS marketers, and speaks at ProductLed Summit, Digital Summit, G2 2020 - Reach, Lead Generation World, and more.
Directive is a next-gen performance marketing agency for software companies. Directive helps marketers at software companies exceed their lead, pipeline, and revenue goals through performance marketing via organic search, paid media, performance creative, and digital business intelligence services.
Three Key Session Takeaways:
- How B2B companies can use paid social to drive qualified leads at scale for their sales teams.
- How to overcome the difficulties B2B marketers face when trying to drive qualified leads through paid social channels.
- Specific tactics on how to use technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads through paid social.
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