Garrett Mehrguth is the co-founder and CEO of Directive, a leading performance marketing agency for B2B SaaS, headquartered in Irvine, California. As a thought leader in the B2B SaaS marketing space, Garrett has a passion for educating SaaS marketers, and speaks at ProductLed Summit, Digital Summit, G2 2020 - Reach, Lead Generation World, and more.
Directive is a next-gen performance marketing agency for software companies. Directive helps marketers at software companies exceed their lead, pipeline, and revenue goals through performance marketing via organic search, paid media, performance creative, and digital business intelligence services.
Three Key Session Takeaways:
2 free Resource Downloads: State of Search 2020 Report where we surveyed over 160 SaaS marketers on their current maturity within search marketing: https://directiveconsulting.com/wp-content/uploads/2020/08/2020_State_of_Search_Marketing_Report.pdf ABM for SaaS: The Framework: https://directiveconsulting.com/wp-content/uploads/2021/01/Directive_ABM_SaaS_Guide.pdf