How to make paid social work for lead generation in 2021

A Talk by Garrett Mehrguth
CEO & Co-founder, Directive

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About this talk

Garrett Mehrguth is the co-founder and CEO of Directive, a leading performance marketing agency for B2B SaaS, headquartered in Irvine, California. As a thought leader in the B2B SaaS marketing space, Garrett has a passion for educating SaaS marketers, and speaks at ProductLed Summit, Digital Summit, G2 2020 - Reach, Lead Generation World, and more.

Directive is a next-gen performance marketing agency for software companies. Directive helps marketers at software companies exceed their lead, pipeline, and revenue goals through performance marketing via organic search, paid media, performance creative, and digital business intelligence services.

Three Key Session Takeaways:

  1. How B2B companies can use paid social to drive qualified leads at scale for their sales teams.
  2. How to overcome the difficulties B2B marketers face when trying to drive qualified leads through paid social channels.
  3. Specific tactics on how to use technology such as Clearbit X and LinkedIn conversation ads to drive qualified leads through paid social.

Categories covered by this talk

Garrett {} is giving away the following

2 free Resource Downloads: State of Search 2020 Report where we surveyed over 160 SaaS marketers on their current maturity within search marketing: ABM for SaaS: The Framework:

Offered by Garrett Mehrguth
CEO & Co-founder, Directive

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