Differentiation, product messaging, message/market fit

About this talk

I'm a former champion of experimentation and optimization turned business builder. Now I grow a portfolio of companies. Founder of CXL, Speero, and Wynter.

Product messaging resonance audit for B2B companies. Learn how your messaging is resonating with your target audience. What hits home, what falls flat?

Three Key Session Takeaways:

• How to stand out from the sea of sameness: keys to differentiation and what to avoid
• How to achieve message/market fit, craft messaging that works, how to test your messaging