Acquiring SaaS Customers via Partnerships

A Talk by Sanjay Goel
CEO/Founder, NachoNacho

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About this talk

Sanjay Goel is a serial founder based in San Francisco, currently on his third startup. His last startup was acquired by a subscription vendor, and that began his quest for building a subscription marketplace. He is an engineer by training and spent numerous years working in banking and global financial markets.

NachoNacho is a B2B SaaS marketplace (   For Buyers ( we help businesses consolidate and control all their SaaS expenditures. A separate virtual credit card is created for each subscription vendor, with tight limits. 3,000 businesses have registered since launch 1 year ago. Businesses are saving 30% by using NachoNacho.   For Sellers ( NachoNacho is a new user acquisition channel for SaaS vendors.  Listing a SaaS product in the marketplace is free, and no integration is required.

Three Key Session Takeaways:

  • What indirect channels are being used by SaaS vendors?
  • What sort of partnerships are more valuable for early stage SaaS companies?
  • Do you really need a sales team?

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