Acquiring SaaS Customers via Partnerships
A Talk by Sanjay Goel
About this talk
Sanjay Goel is a serial founder based in San Francisco, currently on his third startup. His last startup was acquired by a subscription vendor, and that began his quest for building a subscription marketplace. He is an engineer by training and spent numerous years working in banking and global financial markets.
NachoNacho is a B2B SaaS marketplace (https://nachonacho.com). For Buyers (https://nachonacho.com/buyer): we help businesses consolidate and control all their SaaS expenditures. A separate virtual credit card is created for each subscription vendor, with tight limits. 3,000 businesses have registered since launch 1 year ago. Businesses are saving 30% by using NachoNacho. For Sellers (https://seller.nachonacho.com): NachoNacho is a new user acquisition channel for SaaS vendors. Listing a SaaS product in the marketplace is free, and no integration is required.
Three Key Session Takeaways:
- What indirect channels are being used by SaaS vendors?
- What sort of partnerships are more valuable for early stage SaaS companies?
- Do you really need a sales team?
Categories covered by this talk
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